SEARCH ENGINE OPTIMIZATION (SEO)
Pay to Play - aka the Baidu Way
Where Google dominates as the leading search engine in most countries, the game changes when we step into China. Baidu dominates search on Chinese ground, and therefore is able to set new rules as to how search results will show. Expertise in paid search and SEO for other search engine platforms therefore becomes fallible if you want to succeed on the major players in the Chinese search market. Fortunately we play the Baidu way and we play to win. With proven SEO strategies, we help you build the framework for a good SEM/SEO website, integrate strategies with SEM, continuously optimize your site and help you determine and reach your SEO goals. Play to win, with us...
Keyword Analysis & Optimization
- Keyword analysis of existing organic traffic & seeking out more potential opportunities for increasing targeted traffic to your site
- Identification & inclusion of crucial keywords/phrases, vital to your business & branding
- SEM/SEO gap analysis
Onsite SEO / Audit
- Onsite analysis/audit of website structure & content, as well as offsite backlinking analysis in Google and Baidu
- Analysis of search engine tools such as Baidu sitemap, Google Webmaster Tools, Google Merchant Center, etc.
- Detailed reporting, including cyclical recommendations for optimization
Offsite SEO/IWOM Service
- Ongoing Off-site SEO & Backlink building : Indexation in relevant directories, establishing ongoing link partnerships & exchanges both manually and via generation of link baits for organic link building
- BBS (Message Board) Marketing - Seeding brand stories online, moderating threads on discussion boards, etc.
- Internet Word of Mouth (IWOM) service: SEO optimized press releases, blogger & online journalists relations, article writing, blog content creation & seeding, development & distribution of infographics