DIGITAL STRATEGY

„Innovation distinguishes between a leader and a follower.“

Steve Jobs

Conversion Funnel

To build your online audience, the first step is always to reach your potential and existing customers. To help your users on their journey to find the best products or services for them, you have to act & convert them to active consumers. To build a lasting relationship, engaging your users ongoingly is key.


Reach Your Customers

Reach

The strategy of building awareness by digital means, at whatever stage of the consumer journey and by whatever means the Target Audience can be communicated to:

  • Media Buying (Banners, Rich Media, Retargeting)
  • Online PR
  • Social Media Marketing
  • Pay Per Click
  • Affiliate Programs
  • Partner Marketing
  • Brand Position Communication
Act & Convert Your Audience

Act & Convert

The strategy of making connections with our target audience with the goal of a desired action. Whether onsite or offsite, optimizing across all platforms.

  • Conversion Rate Optimization
  • E-Commerce Management
  • Lead Generation Techniques
  • Home Page Optimization
  • Landing Page Optimization
  • A/B and Multivariable Testing
Engage Your Customers

Engage

The strategy of retaining and growing customers, fans, sharers, observers, advocates to encourage repeat visits and ultimately to drive loyalty & continuous sales.

  • Content Marketing Strategy
  • E-Newsletter
  • Promotional Communication
  • Online Contact Strategy
  • Customer Service & Support
  • Mobile Marketing
  • Social CRM
  • Social E-Commerce

The challenge is that China has it's very own digital landscape. Almost every online service from the Western world is either unavailable or displaced by a domestic alternative. Therefore proven online strategies often can not be directly adapted to China. Still, with a deep understanding of the local market, China offers all the resources & capabilites to make a genuine impact.

With more than 6 years of experience, we have helped over 50 international clients to achieve & exceed their online marketing goals in China. If you'd also like to take advantage of our knowledge about the Chinese digital landscape, we would be glad to tell you about your opportunities and how your company could achieve maximum results with a unique multi-channel strategy.

Engage KPI Reach Account Management Integrated Communication Advocates Act & Convert User Touch Points Audience and Consumer Insights

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